In order to achieve the best paint by numbers gameplay experience for our users, we had to invent our own, highly-extendable innovative solution which consist of fast and high quality content generation, hi-res visuals and a great coloring feeling with acceptable performance.
Taught by over 10 years of experience we’ve learned that no third party analytics solution would ever fit our needs. For more than half a decade, we are constantly using and developing our own data analytics service. It supports multiple dimensions, metrics, views and custom queries, allowing us to make proper decisions based on data - not our guesses.
When making mobile applications one of the key income sources is serving ads to users. To milk something for all its worth we had to implement a custom system that reacts to changes in ads prices, users behaviour etc. in real time, and tweak setups. We’ve tightly connected our analytics service and automated process of setting up mediation service to continuously optimise earnings.
In-house player progress online storage service - to achieve reliability and flexibility around one of the most critical part of the entire product , we’ve developed our own solution. It allows us to support users with problems, create backups of data and migrate from one format to another, and to test it in a development environment.
In-house cross-platform native plugin, remote configuration with programmable segments, a/b testing solutions, editor extensions improving testing capabilities and many other custom tools to just simply - make our lives easier.